![]() ![]() The Christian Broadcasting Network quotes him, regarding Christianity in the media, as saying: "We simply have to have a voice in the media. The updated version included social media, which hadn't been in existence when the original book was written. In 2012, "Branding Faith" was expanded and updated and became a new book Unique: Telling Your Story in the age of Brands and Social Media. In The Last TV Evangelist, Cooke argued that scandals and a shift in media consumption has spelled the end for what has been known as "traditional" Christian media. But the fact is, branding is simply a compelling story around a product or a person or an organization." Ĭooke wrote two books that attempt to explain this concept, Branding Faith: Why Some Churches and Non-Profits Impact Culture and Others Don't, and The Last TV Evangelist: Why the Next Generation Couldn't Care Less About Religious Media and Why It Matters. As Cooke has explained, "Most people have negative connotations when they hear the word ' branding.' They think commercialism, they think capitalism. Career Ĭooke is known in Christian circles as an advocate of faith branding, encouraging Christian organizations and leaders to change how churches communicate their message in a media-centric world. He later earned a Master's in Journalism from the University of Oklahoma, and a doctorate through distance learning from the unaccredited Trinity College and Seminary in Indiana. When the response was positive, he left his music major behind and got his degree in Film and Television in 1976. Phil attributes his career path to a movie he made in high school, which he played for his fellow students at Oral Roberts University. His mother, Thelma Blackwelder Cooke was a homemaker. Marine Corps, and was distinguished in the Pacific Ocean theatre. He was a World War II veteran with the U.S. He received his Doctor of Ministry from Oral Roberts University. Smith University, and University of North Carolina at Charlotte. Bill studied at Catawba College, Johnson C. His father, Bill Cooke, is a preacher originally from Kannapolis, NC. Cooke was a co-founder of TWC Films, which produced two 2008 Super Bowl commercials. Ĭooke, with his wife Kathleen, founded Cooke Media Group in 1991. He has also produced marketing and promotional materials for major motion picture studios in their national advertising campaigns. Joel Osteen said, "Phil Cooke is one of the greatest communicators of our generation." Cooke produced Billy Graham's most-seen program, "Starting Over," which reached around 1.5 billion people in 200 countries in one day. He is a long-time producer of nationally known religious and inspirational programming, and has worked for such clients as Billy Graham, Oral Roberts, Joel Osteen, Joyce Meyer, The Salvation Army, Mercy Ships, Southern Baptists, The American Bible Society, The Museum of the Bible in Washington, DC, and the YouVersion Bible App. He is an evangelical Christian and, as Scott McClellan of Collide Magazine wrote, "At times, Cooke may appear to be Christian media's biggest critic but, as he is quick to point out, he criticizes because he loves." Phil Cooke (born August 31, 1954) is an American writer, television producer, and media consultant based in Burbank, California, as well as a critic of some aspects of contemporary American and American-influenced Christian culture. ![]()
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